YouTube has learned me, that is only the popular people that are important.
YouTube has launched a new platform called, YouTube Gaming. This more or less a new interface for YouTube, which only shows you gaming content. I believe it is their response for losing against Amazon when they tried to buy Twitch. For those not initiated in the gaming sites, Twitch is a site where it main focus is streaming(live gaming).
A site myself have not utilized as I never streamed any game-play. I have thought about it for a while. But I feel I will not do any streams until I have a bigger viewer base. As nobody will watch me is my suspicion. I like streaming as concept, to be direct contact with viewers so they can be directly involved with my game-play
Now that we gotten some background to the reasons why probably a gaming-related YouTube has come into spotlight. I will share my first impressions.
I think it is great that we now have a site for just gaming-related content on YouTube. What I don’t like it is so streamlined and seem to push the biggest content creators. Directly when you arrive they serve up a list of channels that have the biggest amount of subscribers. Which I can understand, they after all generate the most amount of money for YouTube.
You are given a option to import your subscribed channels from YouTube, which works so-so. It seems to be that smaller channels just doesn’t appear that easy. On the right of the screen you are given 10 channels in view. Then the top-list of featured channels after how many subscribers they have. So they are showing you 10 channels you are subscribed to. The order of ten subscribed channels that shows up is not by their latest update and are sorted in a unknown way. Normal YouTube used to have a group function, where you could group channels together. They took this away and now feature them in unknown order.
So that made me pissed, I like to sort stuff myself. I don’t want some unknown algorithm sort stuff for me. I am more than capable to sort stuff to my own liking. If gonna spout some conspiracy theories, I believe that YouTube want you to watch as many videos as possible. Because this generate the most amount of ad clicks. So the group function made people to effective to just watch they wanted and not click on random videos in a greater frequency. So we get “smart” functions that shall do our sorting and thinking for us. In the end, I don’t think it benefit the viewers.
So let’s get back to the one-sided discussion by me and talk more about YouTube gaming. It is designed in a way to push the most popular content and content makers. So it will be harder for smaller channels, like me to get any kind of exposure. For smaller channel, I think you benefit of doing YouTube streaming in hope you will attract a lot of viewers.
So my conclusion of YouTube gaming, it has not made it easier for smaller content makers. Rather the opposite, it is even harder than the old YouTube to even show up in your viewers lists. A example my dear friend, Jesse Underdog released a video just 30 minutes ago. His video does not show up in my frontpage of “My Channels”. Even that he is featured of my top 10 quicklinks on the right of my screen.
So what does show up ?
My big channels show up there. I have list going back 24 hours, what that frontpage of “My Channels” has in common is that it only feature videos from content makers with more than 10k subs.
So yes, I am pissed. I just wished more than 2 people would read this. So I will not have any impact with my opinions. Just like YouTube has learned me, that is only the popular people that are important.
If you want help out. Blog, do a video or just share this post. I hope this will be brought up to everyone attention. I hope smaller channels will give a fighting chance. At least have them fucking featured in your own “My channels” content.